Copywriting

I have worked as a Senior Copywriter and Content Strategist for the large and the not-so-large, from XXL corps to scrappy  little startups. I love digging into the research and have written for all kinds of audiences, using taut, crisp, engaging prose – amusing or otherwise.

As an (actor-trained) speechwriter I have put words into the mouths of the powerful and helped Wall Street's most prominent CEOs master the universe of public speaking. I have been known to script a few jokes. Some of them have even gotten a laugh...

I was  a writer and Story Editor for this amazing little movie, shot in the jungles of Ecuador. Eight years in the making, A Son of Man was chosen as its official entry in the foreign-language category for the 91st Academy Awards, 2019. 

A UX Writer is equal parts wordsmith, psychologist, and putting yourself in someone else's shoes! Whether helping conduct user research interviews or A/B testing for Planned Parenthood's digital launch, the discipline has taught this writer a lot.

My first novel was published (pseudonymously) in 2017. An ELLE BOOK OF THE MONTH, it was long-listed for THE AUTHORS' CLUB BEST FIRST NOVEL AWARD, 2018. I've just completed my second, a crime-y, psychological thriller set in New York...watch this space!

'Brands are personalities.' As a brand strategist, I have led workshops and white-boarded with the best of them, helping companies nail down the 'character' of their brand and articulate its USP.